10 Of The Hottest Products And Services For MSPs In 2024

CRN names Convilo, Nathan Phinney's consultancy for MSPs, among the hottest products and services for MSPs at XChange NexGen 2024 in Houston, quoting him on SOC 2 and preparing MSPs for acquisition.

By Joseph F. Kovar, CJ Fairfield, and Wade Tyler Millward, CRN, November 4, 2024, covering The Channel Company’s XChange NexGen 2024 in Houston. Nathan’s item is the first of ten, headed “Convilo”. Title as printed by CRN: CEO, Convilo (Newport Beach, Calif.).

What Nathan said

“Now I’m working as a consultant with other MSPs who want to do some of the same things I did, improving their sales pipeline, getting them SOC 2 compliant, and then positioning their business for acquisition,” Phinney told CRN.

“I think a lot of MSPs are still hooked on that, and need to transition to a services-focused model,” he said. “A lot of is having your processes in order, which is something that SOC 2 can help with, because you’re bringing in someone outside the organization to audit them and validate that they’re doing all the things they’re supposed to be doing. That’s valuable to a strategic buyer. And it’s a pleasure getting to be on the other side of it and to get to talk with people about how to get where they want to go with what they’ve been doing.”

CRN reported: Convilo was founded in 2023 by CEO Nathan Phinney as a way to help MSPs grow their business and eventually prepare for a sale of their company.

CRN reported: Phinney brings to Newport Beach, Calif.-based Convilo his own experience of building and selling an MSP, in his case Bright Bear Technology Solutions where he served as president and co-founder until mid-2020 when the company was acquired by Datapath.

CRN reported: Phinney used NexGen to talk with MSPs about the importance of recurring revenue vs. product and project sales.