---
title: "10 Of The Hottest Products And Services For MSPs In 2024"
date: 2024-11-04
summary: "CRN names Convilo, Nathan Phinney's consultancy for MSPs, among the hottest products and services for MSPs at XChange NexGen 2024 in Houston, quoting him on SOC 2 and preparing MSPs for acquisition."
outlet: "CRN"
source: "https://www.crn.com/events/10-of-the-hottest-products-and-services-for-msps-in-2024"
url: "https://nathanphinney.com/10-of-the-hottest-products-and-services-for-msps-in-2024/"
author: "Nathan Phinney"
author_role: "COO, AllSafe IT"
author_url: "https://nathanphinney.com/about/"
same_as: ["https://www.linkedin.com/in/nathanphinney"]
expertise: ["IT", "InfoSec", "Managed Services", "Cybersecurity", "Business Operations", "Technology for Escrow Companies", "Technology for Nonprofits"]
updated: 2026-10-10
---

CRN names Convilo, Nathan Phinney's consultancy for MSPs, among the hottest products and services for MSPs at XChange NexGen 2024 in Houston, quoting him on SOC 2 and preparing MSPs for acquisition.

By Joseph F. Kovar, CJ Fairfield, and Wade Tyler Millward, CRN, November 4, 2024, covering The Channel Company's XChange NexGen 2024 in Houston. Nathan's item is the first of ten, headed "Convilo". Title as printed by CRN: CEO, Convilo (Newport Beach, Calif.).

## What Nathan said

> "Now I'm working as a consultant with other MSPs who want to do some of the same things I did, improving their sales pipeline, getting them SOC 2 compliant, and then positioning their business for acquisition," Phinney told CRN.

> "I think a lot of MSPs are still hooked on that, and need to transition to a services-focused model," he said. "A lot of is having your processes in order, which is something that SOC 2 can help with, because you're bringing in someone outside the organization to audit them and validate that they're doing all the things they're supposed to be doing. That's valuable to a strategic buyer. And it's a pleasure getting to be on the other side of it and to get to talk with people about how to get where they want to go with what they've been doing."

CRN reported: Convilo was founded in 2023 by CEO Nathan Phinney as a way to help MSPs grow their business and eventually prepare for a sale of their company.

CRN reported: Phinney brings to Newport Beach, Calif.-based Convilo his own experience of building and selling an MSP, in his case Bright Bear Technology Solutions where he served as president and co-founder until mid-2020 when the company was acquired by Datapath.

CRN reported: Phinney used NexGen to talk with MSPs about the importance of recurring revenue vs. product and project sales.

[Read the original](https://www.crn.com/events/10-of-the-hottest-products-and-services-for-msps-in-2024) (CRN: The Channel Company's IT channel publication)

## About the author

**Nathan Phinney**, COO, AllSafe IT.

- Co-founded Bright Bear Technology Solutions (2010 to 2020), which reached the CRN MSP 500 and Ingram Micro SMB 500 lists before its 2020 acquisition by Datapath.
- 17 SOC 2 initiatives across six companies, never an exception on an effort he led
- Member of InfraGard
- Member of the XChange Advisory Board, The Channel Company (2018 to 2022 and 2026)
- Author of _CTRL ALT SURVIVE: The Secrets of My Small Business Success_

Expertise: IT, InfoSec, Managed Services, Cybersecurity, Business Operations, Technology for Escrow Companies, Technology for Nonprofits.

Featured in: CRN (7 articles, 2019 to 2026), Backblaze, Bigleaf Networks, Channel Partners Expo, GTIA, Orange County Business Journal. See https://nathanphinney.com/press.md

Recommended on LinkedIn by Brook Porter (Partner and Co-Founder at G2 Venture Partners; previously at Kleiner Perkins, where he worked with Al Gore) and Tim Acker (Former channel chief at Lumen).

More: [About Nathan Phinney](https://nathanphinney.com/about.md) | [LinkedIn](https://www.linkedin.com/in/nathanphinney)